Independent design practice · Est. 2014
Brand systems designed to be lived in
We build identity, packaging and digital systems that hold up long after the launch deck closes — considered typography, durable colour, and documentation your team can actually use on a Tuesday afternoon.
- 2014Founded
- Lisbon & TorontoCities
- 140+Clients served
- 310Projects shipped
Selected work
Recent projects from the studio
A cross-section of the identity, packaging and product work we have shipped with founders, cultural institutions and in-house brand teams.
What we do
Five disciplines, one system
Most engagements start with identity and expand outward. Every discipline shares the same type, colour and grid foundations, so the work stays coherent as it grows.
Brand Identity
Positioning, naming support and a complete visual system — marks, type, colour and voice — documented so every team can apply it without guesswork.
- Brand strategy and positioning workshop
- Primary logo, monogram and lockup set
- Typographic and colour system
Packaging Design
Structural thinking and surface design for shelf and doorstep. We prototype in real materials, check legibility at arm’s length and prepare dielines your printer will thank you for.
- Structural concepts and dieline engineering
- Label and carton artwork across the range
- Material, finish and substrate specification
Editorial & Print
Books, reports, catalogues and campaign print built on a disciplined grid. We care about the widow on page 47 as much as the cover.
- Grid, typographic hierarchy and master pages
- Art direction for photography and illustration
- Full layout and typesetting
Digital Product Design
Interfaces that carry the brand without slowing anyone down. Component libraries, accessible colour pairings and design files engineers can actually build from.
- Information architecture and user flows
- Wireframes and interactive prototypes
- Design system with tokens and components
Motion & Art Direction
The rules for how a brand moves and is photographed. Title systems, loops, transitions and shot lists that keep campaigns consistent across every channel.
- Motion principles and easing language
- Animated logo and title sequence
- Campaign art direction and shot lists
How we work
A four-phase engagement
Clear phases, fixed checkpoints and a single decision-maker per stage. You always know what is being reviewed and what happens next.
- 01
Discovery
Two weeks of interviews, audits and market mapping. We meet your team, read the sales deck, talk to customers and come back with a written point of view on what the brand should stand for.
- 02
Concept
Three distinct territories, each shown in context rather than on a white page. You pick a direction; we argue the case for the one we believe in and then commit fully to your decision.
- 03
Craft
The long middle. Drawing marks at four sizes, spacing type by eye, proofing on real stock and testing colour on screen and press until the system holds up everywhere it will live.
- 04
Launch
Guidelines, templates and a working session with the teams who will use them. We stay on retainer for the first quarter so the system grows with you instead of drifting.
Have a launch, rebrand or range extension coming up?
Tell us about the timeline and the audience. We reply to every inquiry within two business days with an honest view of fit, scope and cost.